Marketplace Seller Guide

Selling EAs, indicators, or articles? Here's how to do it right: fair pricing, honest claims, quality screenshots, and good support. Follow these rules to build a great reputation and avoid issues.

Quick Wins

Honest claims only – don't promise what you can't deliver
Quality screenshots – show real results, not photoshopped perfection
Test before selling – don't sell broken products
Support your buyers – reply to questions within 24 hours
Fair pricing – research similar products first

Before You List

1. Test Your Product Thoroughly

Minimum testing:

Backtest on at least 3 different pairs/timeframes
Forward test on demo for at least 1 month
Test on 2-3 different broker accounts (spreads vary)
Verify it works on both MT4 and MT5 if claiming compatibility
Check for errors in different market conditions (volatile, ranging, news)

Don't sell if:

You haven't tested it yourself
It only works with unrealistic settings (0.1 pip spread, zero slippage)
It blows accounts regularly
You can't replicate the results shown
It contains known bugs you haven't fixed

2. Prepare Quality Materials

Required before listing:

Clear product description (what it does, how it works)
3+ high-quality screenshots (chart, settings, results)
Backtest report (MT5 strategy tester HTML export or screenshots)
Setup instructions (PDF or text document)
List of requirements (platform, broker type, minimum deposit, leverage)

Nice to have:

Video tutorial (setup or overview)
Forward test results (MyFXBook link)
User testimonials (if you beta tested with others)
Comparison with similar products

Listing Your Product

1. Write an Honest Title and Description

Title formula: [Product Name] v[Version] – [Platform] [Pair/Multi-Pair] [Timeframe] [Strategy Type]

Examples:

"Gold Hedger Pro v2.1 – MT5 XAUUSD M5 Grid EA"
"RSI Divergence Detector v1.4 – MT4 Multi-Pair H4 Indicator"
"Complete Backtesting Guide for Grid EAs – Article"

Description structure:

What it does (1-2 sentences)
How it works (strategy logic)
Requirements (platform, deposit, broker type)
Results (backtest + forward test with settings)
Risks and disclaimers
Support offered

What NOT to claim:

Guaranteed profits
100% win rate
Zero risk
"Best EA ever"
"Holy grail"
"Get rich quick"

2. Set Fair Pricing

Research first: Search for similar products. Check their:

Features vs your product
Pricing (convert to USD: 100 coins = $5.50)
Reviews and ratings
Sales volume

Pricing guidelines:

EAs:

Basic/simple: 200-400 coins ($11-$22)
Intermediate: 400-800 coins ($22-$44)
Advanced with features: 800-1,500 coins ($44-$82)
Professional/institutional: 1,500+ coins ($82+)

Indicators:

Simple: 100-300 coins ($5.50-$16.50)
Multi-timeframe: 300-600 coins ($16.50-$33)
Advanced with alerts: 600-1,000 coins ($33-$55)

Articles/Guides:

Short (1,000-2,000 words): Free or 50-100 coins ($2.75-$5.50)
Comprehensive (3,000+ words): 100-300 coins ($5.50-$16.50)
With templates/code: 300-500 coins ($16.50-$27.50)

Set Files:

Optimized settings: 50-150 coins ($2.75-$8.25)
Multiple pair sets: 150-300 coins ($8.25-$16.50)

Pro tip: Price slightly below competitors when starting. Build reputation first, then raise prices.

2a. Choose Your Access Plans

For EAs, you can offer any combination of Lifetime, Yearly, Monthly, and Weekly access. Select only the plans you actually want to sell, then set a positive coin price for each selected plan. Buyers will see only those selected plans.

Weekly: platform download access for 7 days after purchase.
Monthly: platform download access for 30 days after purchase.
Yearly: platform download access for 365 days after purchase.
Lifetime: no expiry for platform download access.

Do not describe a timed plan as lifetime access. When a timed plan expires, the buyer must purchase an available plan again to download from YoForex. A buyer may still keep any file they already downloaded on their own device.

3. Upload Quality Screenshots

Screenshot #1: Chart in Action

Show indicators plotted or trades on chart
Include timeframe and pair in chart
Use professional-looking chart template
Don't clutter with too many indicators

Screenshot #2: Settings Panel

Show EA/indicator input parameters
Highlight key settings or defaults
Make text readable (high resolution)

Screenshot #3: Results

Backtest equity curve
Or MyFXBook performance page
Or trade history showing profit/loss

Screenshot tips:

Minimum 1280x720 resolution
No watermarks from other sites
Crop out irrelevant parts
Annotate if needed (arrows, labels in image editor)
Don't photoshop results

4. Write Clear Requirements

Template to copy:

"Requirements:

Platform: MT5 build 3260 or newer
Minimum deposit: $1,000 (for 0.01 lot starting size)
Leverage: 1:500 recommended (works on 1:200+)
Broker type: ECN with raw spreads preferred
Spread: XAUUSD spread <$0.25 recommended
VPS: Recommended for 24/7 operation
Experience: Intermediate (understand risk management)"

Be specific. Vague requirements cause bad reviews.

5. Include Risk Disclosure

Required disclaimer (customize to your product):

"Risk Disclosure:

Maximum observed drawdown: [X]% (during backtesting)
Past results don't guarantee future performance
Grid/Martingale strategies can experience large drawdowns
Requires monitoring during high-impact news events
Not suitable for beginners or small accounts under [X]
Trading involves risk of loss—never risk more than you can afford to lose"

Honest disclosure builds trust and reduces refund requests.

After Listing: Seller Responsibilities

1. Respond to Questions Fast

Buyers ask questions before purchasing:

Answer within 24 hours (faster is better)
Be helpful and detailed
Don't get defensive about criticism
If you don't know, admit it and research

Tip: Enable email notifications for product questions.

2. Support Buyers After Purchase

Provide:

Setup help if they struggle
Answer questions about settings
Help troubleshoot if EA doesn't behave as expected
Explain differences between backtest and live results

Response time: Aim for <24 hours. Faster support = better reviews.

3. Update Products When Needed

Update when:

Broker conditions change (spreads, execution)
Platform updates break compatibility
You find and fix a bug
You add new features

Version updates:

Mark clearly what changed (v1.1 → v1.2)
Offer free updates to existing buyers
Announce updates in product comments

4. Handle Negative Reviews Professionally

If you get a bad review:

Don't get defensive
Read the complaint carefully
If it's a valid bug, acknowledge and fix
If it's user error, offer to help troubleshoot
Reply publicly (shows future buyers you care)

Good response example: "Thanks for the feedback. I see the issue—you're using 1:100 leverage but this EA requires 1:500+ to manage trades properly. I should have made that clearer. I've updated the description. Happy to refund if it doesn't meet your needs."

Bad response example: "You just don't know how to use it. Works fine for me."

Marketplace Rules You Must Follow

DO:

Sell only your own work or properly licensed content
Provide source code only if you explicitly state so
Clearly mark versions and updates
Offer refunds if product is broken or misrepresented
Respond to buyer inquiries

DON'T:

Sell stolen/decompiled EAs
Photoshop backtest results
Promise guaranteed returns
Ignore buyer complaints
Change product drastically after sales without notice

Violations result in:

Product delisting
Seller badge revoked
Account suspension (serious violations)
Negative reputation impact

Pricing Strategy Tips

Strategy 1: Freemium

Offer free "lite" version with basic features
Sell "pro" version with advanced features
Builds trust, increases exposure

Strategy 2: Launch Discount

Price low initially to get first 10-20 sales
Raise price after building reviews
Reward early adopters

Strategy 3: Bundle Pricing

Sell multiple products as package
Offer discount for bundle vs individual
Example: "Grid EA + Indicator + Settings = 1,200 coins (save 300)"

Strategy 4: Subscription Updates

One-time purchase includes 1 year of updates
After 1 year, optional renewal for continued updates
Good for products that need frequent updates

Mini-FAQ

Q: Can I sell the same product on other platforms?
A: Yes, but don't copy-paste content from other sites (looks lazy and hurts SEO). Rewrite descriptions uniquely for YoForex.

Q: What percentage does YoForex take?
A: 20% platform fee. You keep 80% of each sale in coins.

Q: Can I offer refunds?
A: Yes, and encouraged if product doesn't work as described. Contact support to process refunds. Fair refund policy builds reputation.

Q: How do I handle someone reselling my EA?
A: Report it immediately. We take intellectual property theft seriously. Provide proof of original listing and we'll remove the copy.

Q: Should I provide source code (.mq4/.mq5) or compiled (.ex4/.ex5)?
A: Compiled is standard. Source code commands higher prices but requires more trust. Most sellers do compiled unless selling to developers.

Q: What if my EA stops working after a broker changes their spread?
A: Update your product with new recommended settings. Notify existing buyers. This shows you support your product long-term.

End Note

If you have questions about listing your first product or want feedback before publishing, ask in Marketplace → Seller Discussion. Experienced sellers will help you optimize your listing for success.